Who We Support

Children: The Center Of Our Work

Our programs support young children experiencing poverty as well as their surrounding care network of family, caregivers, educators, and community organizations. Because the care network for each child is unique to that child’s circumstances, our services are customized to engage the most meaningful and influential members, so we can optimize our support and positive outcomes for all.

How We Reach Children: Our Program Partners

We reach children and their families through our work with our Program Partners, community-based nonprofit organizations across the United States such as Title I schools and Head Start programs, shelters, and foster care and social service agencies. Organizations are considered for partnership through a thoughtful vetting process led by our program team, ensuring alignment with our mission, values, and the goals that guide our work.

Working with Our Program Partners

We currently work with more than 1,350 organizations in every state and Puerto Rico. The purpose of these partnerships is to create impact together for children and families when it comes to implementing behavior change in the form of creating consistent bedtime routines with the ultimate goal of achieving healthy sleep so children can thrive. Program Partners may receive goods (new pajamas and bedtime storybooks) from us; they may also participate in our sleep health education programming.

Becoming a Program Partner

We review our program partner applications annually during the summer/fall. We are currently looking to partner with schools that support a large percentage of families experiencing poverty, and shelters. 

Ideal program partners are looking for sleep health education programs for their children, parents, teachers, or staff. Our programs, holistic in design, are evidence-based and highly engaging, combining quality educational content with pajamas, books, and materials that support a good night’s sleep.